The lives of children and young people are ending prematurely and unnecessarily due to unintentional injury.

  • Unintentional injuries are the leading cause of death in children aged from five to 19 years.
  • Tens of millions of children require hospital care every year for non-fatal injuries.

When a child reaches the age of nine years old, drowning, road traffic injuries, burns and poisoning together cause the biggest threat to his or her survival.

  • Child injuries remain a problem in high-income countries and account for 40% of deaths.

In the UK alone, unintentional injury is a leading cause of death and illness among children aged one to 14 years, and causes more children to be admitted to hospital each year than any other reason.

  • Unintentional injury results in more than six million visits to A & E departments.
  • Approximately two million of these involve children.
  • This costs the NHS approximately 140 million pound.
  • Half of the injuries occur at home.
  • Unintentional injuries are a substantial and preventable public health problem, and represent a significant burden to society.

Our mission is to deliver memorable, practical and impactful safety events to every child in the UK so that they can make informed choices when they are faced with danger, and embrace greater independence, health and wellbeing in later life